The price of chocolate means more than we think. Click here to read about the USA TODAY Valentine’s taste test, photos by Nicole Zelniker, article by Zlati Meyer.

The Christopher Elbow chocolates were the “fancy” chocolates during the taste test.

Almost everyone from the article knew right away which chocolate was Hershey’s brand.

The tasters were big fans of Godiva.

Tasters tested Godiva, Hershey’s and Christopher Elbow chocolates.